Give your hair a professional salon-like appeal at home with the exclusive and extensive range of JOICO hair products UK furnished by BC GEL. Among the various products, the JOICO Defy Damage Protective Shield is a leave-in treatment that safeguards hair from UV exposure, heat styling, and pollution. This pre-styling formulation prevents colour fading and damage by making it reinforced and vibrant. The JOICO Moisture Recovery Treatment Balm available with Olive, Muru Muru, and Shea Butters easily restores the lost moisture of the hair, while enhancing strength, and minimizing breakage by up to 80%. This intense 5-minute treatment significantly rehydrates the dry and thick hair, while reducing the frizz and increasing movement and shine. Browse our assorted products at: bcgel.co.uk/brand/joico